Brand Matter
Brand and Licensing Experts

Brand matter group

The Brand and Licensing Experts 


Providing Brands and Brand Owners with the tools needed for success. 

Brand Matter represents brands, brand owners, vendor partners as well as providing M&A strategy. 

Headquartered in New York City, you can get in touch with us to set up a consultation, or use the contact form at the bottom of this page to enquire about our services.



New York, NY 


(917) 318-9400


Areas of Expertise

Brand Strategy

  • Work with brand owners to identify logical brand extensions into new categories and retailers
  • Help create a cohesive brand architecture with a focus on growth 
  • Maintain the authenticity of brand- DNA is everything 



Licensing Strategy

  • Work with brand owners to execute agreed upon category expansion strategy
  • Connect brands with appropriate vendor partners who understand the DNA and will be accretive to the business
  • Work with vendor partners to fill white space by licensing appropriate brands

Retail Strategy

  • Help clients better understand the retail climate and those retailers appropriate to each brand
  • Maintain close working relationships with retailers and assist clients to gain access 
  • Provide strategy towards omni-channel growth and how to strengthen the digital business 

Mergers and Acquisitions

  • Work with operating companies interested in accretive acquisitions and bring appropriate targets
  • Intimate understanding of both the operational and licensing sides of businesses
  • Strong relationships across categories 

Creative & Strategic marketing direction

  • Deliver creative talents to build appropriate brand decks, style guides, etc
  • Provide quantifiable strategic direction to clients how to communicate their brand effectively to the licensing community
  • Talented team of graphic designers and creative directors available for all creative needs and research experts to measure actionable consumer insights



Talent management

  • Work with clients to bring appropriate talent to projects
  • Experience working with high profile individuals and their specific needs
  • Close relationships with the appropriate network to align talent to the right brands

Your brand is the single most important investment you can make in your business.
— Steve Forbes


Let's Chat.

Use the form below to tell us about your brand needs, and we’ll call you back to schedule an appointment. Please be as detailed as possible. Include what industry you need service for along with any specific requests

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