Areas of Expertise
Brand Strategy
- Work with brand owners to identify logical brand extensions into new categories and retailers
- Help create a cohesive brand architecture with a focus on growth
- Maintain the authenticity of brand- DNA is everything
Retail Strategy
- Help clients better understand the retail climate and those retailers appropriate to each brand
- Maintain close working relationships with retailers and assist clients to gain access
- Provide strategy towards omni-channel growth and how to strengthen the digital business
Creative & Marketing Direction
- Deliver creative talents to build appropriate brand decks, style guides, etc
- Provide quantifiable strategic direction to clients how to communicate their brand effectively to the licensing community
- Talented team of graphic designers and creative directors available for all creative needs and research experts to measure actionable consumer insights.
Licensing Strategy
- Work with brand owners to execute agreed upon category expansion strategy
- Connect brands with appropriate vendor partners who understand the DNA and will be accretive to the business
- Work with vendor partners to fill white space by licensing appropriate brands
Mergers & Acquisitions
- Work with operating companies interested in accretive acquisitions and bring appropriate targets
- Intimate understanding of both the operational and licensing sides of businesses
- Strong relationships across categories
Talent Management
- Work with clients to bring appropriate talent to projects
- Experience working with high profile individuals and their specific needs
- Close relationships with the appropriate network to align talent to the right brands